Figlia launches Kris Aquino collection (The Philippine Star, May 21)

Figlia launches Kris Aquino collection

(The Philippine Star) Updated May 21, 2011 12:00 AM

Zoom MANILA, Philippines- Queen of All Media Kris Aquino steps into the spotlight with her very own shoe collection under premier ladies’ shoe brand Figlia.
The launch of the Kris Aquino shoe collection is in line with Figlia’s 25th anniversary celebration this year. The new line is the very first celebrity shoe collection under the Figlia label, and a much-awaited outing from the box-office queen, top game show host and leading celebrity endorser.

“We welcome Kris as Figlia’s newest endorser and we thank her for sharing with us her passion for fierce and fabulous footwear. Kris has long been a Figlia fan, so we’re delighted that she’s now representing and having her very first shoe collection under the brand,” says Figlia president Joey Enriquez.

Known as a fashion and shoe lover, Kris is equally delighted to have her first shoe line designed by Figlia as she has long admired the local footwear brand for its innovative and fashion-forward approach to shoe design.

The Kris Aquino shoe collection by Figlia embodies the unique taste and personality of the multi-hyphenated star.

“The styles under this collection are the ones she would wear in any of her high-profile function but will come in a ‘pair collection’ of towering high heels and flats. Kris understands the demands of wearing towering, ultra-high heeled shoes for her shows, but she wants a more comfortable adaptation of the same style in low heels or comfy flats,” says Enriquez.

The “pair collection” consists of elegant high heels, which are perfect for formal functions, and flat shoes version for a more laidback yet stylish look. The shoes under the collection come in chic designs and colors made from high-quality materials. Kris helped design the collection and picked the final pieces that would be included in the line.

The Kris Aquino shoe collection caters to modern women’s preference for footwear that can carry them from day to night, in any mood or occasion.

See Kris sashay in her very own shoe line as she engages guests in a game of luck on The Price is Right or inspires contestants in sharing their unique talents in Pilipinas Got Talent. You will also get to see Kris take on another challenging role in stylish Figlia footwear in a teleserye or movie coming out this year.

With the Kris Aquino shoe collection, Figlia marks another milestone as it enters year of creating footwear that define today’s women. Founded in 1986, Figlia has successfully built a name in the industry as a leading shoe brand synonymous to high fashion, elegance and style that perfectly fits the Filipina fashionista. Through the years, it has successfully launched other labels that cater to Filipinas of all ages such as Figliarina, M. Nicole by Figlia, and Shubizz.

Figlia is exclusively available at all SM Department Stores nationwide. For more insider news, promos and surprises, “like” Figlia Shoes on Facebook or follow @figliashoes on Twitter. Visit www.figlia.ph