Saturday, May 28, 2011
Figlia launches Kris Aquino collection (The Philippine Star, May 21)
Zoom MANILA, Philippines- Queen of All Media Kris Aquino steps into the spotlight with her very own shoe collection under premier ladies’ shoe brand Figlia.
The launch of the Kris Aquino shoe collection is in line with Figlia’s 25th anniversary celebration this year. The new line is the very first celebrity shoe collection under the Figlia label, and a much-awaited outing from the box-office queen, top game show host and leading celebrity endorser.
“We welcome Kris as Figlia’s newest endorser and we thank her for sharing with us her passion for fierce and fabulous footwear. Kris has long been a Figlia fan, so we’re delighted that she’s now representing and having her very first shoe collection under the brand,” says Figlia president Joey Enriquez.
The “pair collection” consists of elegant high heels, which are perfect for formal functions, and flat shoes version for a more laidback yet stylish look. The shoes under the collection come in chic designs and colors made from high-quality materials. Kris helped design the collection and picked the final pieces that would be included in the line.
The Kris Aquino shoe collection caters to modern women’s preference for footwear that can carry them from day to night, in any mood or occasion.
See Kris sashay in her very own shoe line as she engages guests in a game of luck on The Price is Right or inspires contestants in sharing their unique talents in Pilipinas Got Talent. You will also get to see Kris take on another challenging role in stylish Figlia footwear in a teleserye or movie coming out this year.
With the Kris Aquino shoe collection, Figlia marks another milestone as it enters year of creating footwear that define today’s women. Founded in 1986, Figlia has successfully built a name in the industry as a leading shoe brand synonymous to high fashion, elegance and style that perfectly fits the Filipina fashionista. Through the years, it has successfully launched other labels that cater to Filipinas of all ages such as Figliarina, M. Nicole by Figlia, and Shubizz.