Kris wears Figlia shoes on Kris TV

Orla Wedge Shoe worn by Ms. Kris Aquino on Kris TV

Figlia launches Kris Aquino collection (The Philippine Star, May 21)

Figlia launches Kris Aquino collection

(The Philippine Star) Updated May 21, 2011 12:00 AM

Zoom MANILA, Philippines- Queen of All Media Kris Aquino steps into the spotlight with her very own shoe collection under premier ladies’ shoe brand Figlia.
The launch of the Kris Aquino shoe collection is in line with Figlia’s 25th anniversary celebration this year. The new line is the very first celebrity shoe collection under the Figlia label, and a much-awaited outing from the box-office queen, top game show host and leading celebrity endorser.

“We welcome Kris as Figlia’s newest endorser and we thank her for sharing with us her passion for fierce and fabulous footwear. Kris has long been a Figlia fan, so we’re delighted that she’s now representing and having her very first shoe collection under the brand,” says Figlia president Joey Enriquez.

Known as a fashion and shoe lover, Kris is equally delighted to have her first shoe line designed by Figlia as she has long admired the local footwear brand for its innovative and fashion-forward approach to shoe design.

The Kris Aquino shoe collection by Figlia embodies the unique taste and personality of the multi-hyphenated star.

“The styles under this collection are the ones she would wear in any of her high-profile function but will come in a ‘pair collection’ of towering high heels and flats. Kris understands the demands of wearing towering, ultra-high heeled shoes for her shows, but she wants a more comfortable adaptation of the same style in low heels or comfy flats,” says Enriquez.

The “pair collection” consists of elegant high heels, which are perfect for formal functions, and flat shoes version for a more laidback yet stylish look. The shoes under the collection come in chic designs and colors made from high-quality materials. Kris helped design the collection and picked the final pieces that would be included in the line.

The Kris Aquino shoe collection caters to modern women’s preference for footwear that can carry them from day to night, in any mood or occasion.

See Kris sashay in her very own shoe line as she engages guests in a game of luck on The Price is Right or inspires contestants in sharing their unique talents in Pilipinas Got Talent. You will also get to see Kris take on another challenging role in stylish Figlia footwear in a teleserye or movie coming out this year.

With the Kris Aquino shoe collection, Figlia marks another milestone as it enters year of creating footwear that define today’s women. Founded in 1986, Figlia has successfully built a name in the industry as a leading shoe brand synonymous to high fashion, elegance and style that perfectly fits the Filipina fashionista. Through the years, it has successfully launched other labels that cater to Filipinas of all ages such as Figliarina, M. Nicole by Figlia, and Shubizz.

Figlia is exclusively available at all SM Department Stores nationwide. For more insider news, promos and surprises, “like” Figlia Shoes on Facebook or follow @figliashoes on Twitter. Visit www.figlia.ph

Animal Instinct: 7 Fierce Heels from Figlia

Animal Instinct: 7 Fierce Heels from Figlia




Kris Aquino fronts the brand's new line of shoes, featuring party-ready platform sandals and catwalk-worthy pumps. By Patricia Dayacap ( May 14, 2011 ) She's the face behind many of the products available on the market today, with endorsements running the gamut from food and haircare products, to apparel and home improvement brands. Now, Kris Aquino lends her famous face to ladies' shoe label Figlia for the Kris Aquino Shoe Collection, a line of heels that any stylish and thrill-seeking woman will love.



Standout shades like orange and red are splashed on to daring animal prints, while heels verge on the vertiginous, with some measuring to at least five inches. It's safe to say these heels aren't for the fainthearted— omething tells us you'd need a certain level of confidence to be able to strut your stuff in these pairs. Then again, did we really expect anything less from Kris, a fashionista and shoe fanatic?



Feast your eyes on seven pairs from the Figlia Kris Aquino Shoe Collection.

Figlia is exclusively available at all SM Department Stores nationwide. Visit their website at http://www.figlia.biz/

Kris for Figlia (The Philippine Star) Updated April 11, 2011

MANILA, Philippines - Kris Aquino (photo) steps into fab feet fashion as the newest celebrity endorser of Figlia.

Figlia signed up Kris in line with the company’s 25th anniversary this year. With Kris, Figlia is all geared up to cater to Filipina shoe lovers’ fetish for fierce, fabulous footwear.

“Kris Aquino fits just right into the Figlia family as she’s a self-confessed shoe lover, a true believer of Filipino craftsmanship and the perfect embodiment of modern, fashionable women who want beautifully designed and crafted shoes that truly meet their various lifestyles and personalities,” said the brand’s president Joey Enriquez.

Under her new endorsement with Figlia, Kris will present her Figlia shoe picks — The Figlia Kris Aquino Shoe Collection. The shoe line personifies Kris’ unique taste and personality. It expresses her love for fashion, especially stylish footwear.

Kris’ passion for fabulous footwear can now be seen on Figlia’s latest billboards on EDSA Guadalupe. There, Kris shows off her Figlia blue stiletto, revealing her penchant for well-made shoes that perfectly fit her style and colorful persona.

Figlia is Kris’ latest baby in her string of endorsements. Besides lending her name and face to some of the country’s top brands, the TV host and actress is also busy with her current TV projects, The Price is Right and the top-rater Pilipinas Got Talent. She also shares editorial duties for her very own The Kris Aquino Magazine. Fans will get to see more of the Queen of Talk as she embarks on more exciting TV and movie projects lined up for her this year.

With Figlia, Kris is ready to put her best foot forward as she faces more challenging roles and projects.

http://www.philstar.com/Article.aspx?publicationSubCategoryId=70&articleId=675053

Kris Aquino, the new face of Figlia

Kristina Bernadette Cojuangco Aquino commonly known as KRIS AQUINO (born February 14, 1971), the youngest daughter of former Philippine senator Benigno Aquino, Jr. and Corazon Cojuangco-Aquino, who served as the 11th President of the Philippines, and sister of Benigno Aquino, III, the current President of the Philippines, Filipino television and movie personality who gained prominence from her talk shows, game shows, and numerous endorsements.


She is tagged “Queen of all Media” because of her success in multimedia (television, movies, recording, publishing, and product endorsements). Advertisers rely on Aquino’s gift of gab, confidence, and charisma to effectively endorse their products and services.
Kris is certainly the favorite among endorsers in the Philippines. In fact, she is always named top celebrity endorser by most surveys and YES! the country's leading entertainment magazine. According to Yes Magazine, Kris is a favorite of advertisers because “she’s very easy to work with, and is very professional, arriving for a shoot prepared, with her lines memorized.” But Kris’s best asset is that “she connects well with consumers, whatever bracket of society they belong to.”
As one of the most visible stars in tinsel town, Kris's credibility and gift of gab have become the winning endorser qualities that give consumers the confidence to go for her brand of choice. More often than not, getting Kris as endorser is a good deal for advertisers.


Why advertisers like her: "Anak ng dating pangulo 'tapos may gall maging gano'n ka-annoying: that's actually a bit impressive, a feat. May subtle charm din ang irony ng panay niyang pagpapa-self-important sa konteksto ng supposed selflessness ng magulang at utol niya… [Compared to the perceived impenetrable quality of the Aquinos], refreshing naman ang apparent transparency ni Kris dahil non-stop siya sa kanyang pagdaldal 'to speak her mind when she feels like it.'" –Angelo Suarez of Ace Saatchi and Saatchi.
Celebrity endorsers continue to be a potent influencer in consumer purchases, as a study conducted by market research consulting company Synergy Business Consultancy revealed that 67% of its respondents bought a product or availed of a service due to a celebrity endorser. “If you’re in a controversy, it pays to be the aggrieved party. Such is the case with Kris Aquino. Much as a celebrity figured in a controversy, it seems that credibility to endorse may in fact be a good boost if he or she is considered the underdog. This is a very Filipino trait that we observe in our country,” said Germaine Reyes, Managing Director of Synergy.


Kris reaped box office success of self produced horror suspense movie Dalaw from the last last MMFF, also dubbed the “Queen of Game shows”Kris Aquino’s current TV shows are TV game program franchise "The Price is Right.", talent search Pilipinas Got Talent, and very soon a  talk show with Ted Failon. Also coming up is a Teleserye starring Kris Aquino, Derek Ramsey, Anne Curtis & Diether Ocampo.


Kris Aquino is now the official endorser of Charter International, Inc./Figlia shoes. She will be the face in all our billboard ads and store display materials. Figlia is exclusive to SM Shoemart department stores nationwide. Remember to invite your friends to join our Facebook fan page and follow us on Twitter @figliashoes for more insider news, promos and surprises.


@figliashoes is so happy to report that @itsmekrisaquino is now bringing the premier ladies shoes all over the billboards of Metro Manila and beyond.