Figlia Shoes

Monday, April 11, 2011

Kris for Figlia (The Philippine Star) Updated April 11, 2011

MANILA, Philippines - Kris Aquino (photo) steps into fab feet fashion as the newest celebrity endorser of Figlia.

Figlia signed up Kris in line with the company’s 25th anniversary this year. With Kris, Figlia is all geared up to cater to Filipina shoe lovers’ fetish for fierce, fabulous footwear.

“Kris Aquino fits just right into the Figlia family as she’s a self-confessed shoe lover, a true believer of Filipino craftsmanship and the perfect embodiment of modern, fashionable women who want beautifully designed and crafted shoes that truly meet their various lifestyles and personalities,” said the brand’s president Joey Enriquez.

Under her new endorsement with Figlia, Kris will present her Figlia shoe picks — The Figlia Kris Aquino Shoe Collection. The shoe line personifies Kris’ unique taste and personality. It expresses her love for fashion, especially stylish footwear.

Kris’ passion for fabulous footwear can now be seen on Figlia’s latest billboards on EDSA Guadalupe. There, Kris shows off her Figlia blue stiletto, revealing her penchant for well-made shoes that perfectly fit her style and colorful persona.

Figlia is Kris’ latest baby in her string of endorsements. Besides lending her name and face to some of the country’s top brands, the TV host and actress is also busy with her current TV projects, The Price is Right and the top-rater Pilipinas Got Talent. She also shares editorial duties for her very own The Kris Aquino Magazine. Fans will get to see more of the Queen of Talk as she embarks on more exciting TV and movie projects lined up for her this year.

With Figlia, Kris is ready to put her best foot forward as she faces more challenging roles and projects.

http://www.philstar.com/Article.aspx?publicationSubCategoryId=70&articleId=675053

Friday, March 25, 2011

Kris Aquino, the new face of Figlia

Kristina Bernadette Cojuangco Aquino commonly known as KRIS AQUINO (born February 14, 1971), the youngest daughter of former Philippine senator Benigno Aquino, Jr. and Corazon Cojuangco-Aquino, who served as the 11th President of the Philippines, and sister of Benigno Aquino, III, the current President of the Philippines, Filipino television and movie personality who gained prominence from her talk shows, game shows, and numerous endorsements.

She is tagged “Queen of all Media” because of her success in multimedia (television, movies, recording, publishing, and product endorsements). Advertisers rely on Aquino’s gift of gab, confidence, and charisma to effectively endorse their products and services.
Kris is certainly the favorite among endorsers in the Philippines. In fact, she is always named top celebrity endorser by most surveys and YES! the country's leading entertainment magazine. According to Yes Magazine, Kris is a favorite of advertisers because “she’s very easy to work with, and is very professional, arriving for a shoot prepared, with her lines memorized.” But Kris’s best asset is that “she connects well with consumers, whatever bracket of society they belong to.”
As one of the most visible stars in tinsel town, Kris's credibility and gift of gab have become the winning endorser qualities that give consumers the confidence to go for her brand of choice. More often than not, getting Kris as endorser is a good deal for advertisers.

Why advertisers like her: "Anak ng dating pangulo 'tapos may gall maging gano'n ka-annoying: that's actually a bit impressive, a feat. May subtle charm din ang irony ng panay niyang pagpapa-self-important sa konteksto ng supposed selflessness ng magulang at utol niya… [Compared to the perceived impenetrable quality of the Aquinos], refreshing naman ang apparent transparency ni Kris dahil non-stop siya sa kanyang pagdaldal 'to speak her mind when she feels like it.'" –Angelo Suarez of Ace Saatchi and Saatchi.
Celebrity endorsers continue to be a potent influencer in consumer purchases, as a study conducted by market research consulting company Synergy Business Consultancy revealed that 67% of its respondents bought a product or availed of a service due to a celebrity endorser. “If you’re in a controversy, it pays to be the aggrieved party. Such is the case with Kris Aquino. Much as a celebrity figured in a controversy, it seems that credibility to endorse may in fact be a good boost if he or she is considered the underdog. This is a very Filipino trait that we observe in our country,” said Germaine Reyes, Managing Director of Synergy.

Kris reaped box office success of self produced horror suspense movie Dalaw from the last last MMFF, also dubbed the “Queen of Game shows”Kris Aquino’s current TV shows are TV game program franchise "The Price is Right.", talent search Pilipinas Got Talent, and very soon a talk show with Ted Failon. Also coming up is a Teleserye starring Kris Aquino, Derek Ramsey, Anne Curtis & Diether Ocampo.

Kris Aquino is now the official endorser of Charter International, Inc./Figlia shoes. She will be the face in all our billboard ads and store display materials. Figlia is exclusive to SM Shoemart department stores nationwide. Remember to invite your friends to join our Facebook fan page and follow us on Twitter @figliashoes for more insider news, promos and surprises.

@figliashoes is so happy to report that @itsmekrisaquino is now bringing the premier ladies shoes all over the billboards of Metro Manila and beyond.

Sunday, November 14, 2010

Megastar Sharon's Star Power

Star Power would like to thank:

Figlia Fine Footwear

by Joey Enriquez

Wednesday, September 1, 2010

Figlia supports TOYEM Marikina 2010

Ten Outstanding Young Employees of Marikina (TOYEM) recognizes and honors the city’s young trailblazers. MMA Media Inc. spearheaded this event to tap and empower future leaders of the country. Themed “Vision – Beyond Skill and Competence”, TOYEM recognizes the quality and commitment of the city’s young work force aged 18-38 years old, coming from various sectors of the community such as the academe; civic/religious organizations; communications; printing and publishing; healthcare; local government; manufacturing and fabrication; restaurant/fastfood; shoe factories; and other small and medium scale enterprises. Now on its 11th year, TOYEM’s “Gabi ng Parangal” was held August 27, 6:00 p.m., at the Marikina Convention Center, Plenary Hall.