She is tagged “Queen of all Media” because of her success in multimedia (television, movies, recording, publishing, and product endorsements). Advertisers rely on Aquino’s gift of gab, confidence, and charisma to effectively endorse their products and services.
Kris is certainly the favorite among endorsers in the Philippines. In fact, she is always named top celebrity endorser by most surveys and YES! the country's leading entertainment magazine. According to Yes Magazine, Kris is a favorite of advertisers because “she’s very easy to work with, and is very professional, arriving for a shoot prepared, with her lines memorized.” But Kris’s best asset is that “she connects well with consumers, whatever bracket of society they belong to.”
As one of the most visible stars in tinsel town, Kris's credibility and gift of gab have become the winning endorser qualities that give consumers the confidence to go for her brand of choice. More often than not, getting Kris as endorser is a good deal for advertisers.
Why advertisers like her: "Anak ng dating pangulo 'tapos may gall maging gano'n ka-annoying: that's actually a bit impressive, a feat. May subtle charm din ang irony ng panay niyang pagpapa-self-important sa konteksto ng supposed selflessness ng magulang at utol niya… [Compared to the perceived impenetrable quality of the Aquinos], refreshing naman ang apparent transparency ni Kris dahil non-stop siya sa kanyang pagdaldal 'to speak her mind when she feels like it.'" –Angelo Suarez of Ace Saatchi and Saatchi.
Celebrity endorsers continue to be a potent influencer in consumer purchases, as a study conducted by market research consulting company Synergy Business Consultancy revealed that 67% of its respondents bought a product or availed of a service due to a celebrity endorser. “If you’re in a controversy, it pays to be the aggrieved party. Such is the case with Kris Aquino. Much as a celebrity figured in a controversy, it seems that credibility to endorse may in fact be a good boost if he or she is considered the underdog. This is a very Filipino trait that we observe in our country,” said Germaine Reyes, Managing Director of Synergy.
Kris reaped box office success of self produced horror suspense movie Dalaw from the last last MMFF, also dubbed the “Queen of Game shows”Kris Aquino’s current TV shows are TV game program franchise "The Price is Right.", talent search Pilipinas Got Talent, and very soon a talk show with Ted Failon. Also coming up is a Teleserye starring Kris Aquino, Derek Ramsey, Anne Curtis & Diether Ocampo.
Kris Aquino is now the official endorser of Charter International, Inc./Figlia shoes. She will be the face in all our billboard ads and store display materials. Figlia is exclusive to SM Shoemart department stores nationwide. Remember to invite your friends to join our Facebook fan page and follow us on Twitter @figliashoes for more insider news, promos and surprises.
@figliashoes is so happy to report that @itsmekrisaquino is now bringing the premier ladies shoes all over the billboards of Metro Manila and beyond.
